I am reading David Kessler's, The End of Overeating, which describes how the food industry exploits biological reality by relying on fat, salt and sugar to encourage overeating (or, at least, that is the message so far).
The odd thing is that I find the book impossible to read, because Kessler's descriptions of the fat, salt and sugar, even though his descriptions touch on things I don't eat (like mass produced snack cakes) cause my mouth to water so much that I find myself distracted and searching for a mass produced snack cake. This is a little startling. So, point taken, Mr. Kessler.
7/09/2009
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I read something about that book and thought, "Well, yeah, duh." At least from that article's summary of the book, Kessler seems to be saying that the food industry is guilty of trying to make its product appealing, which I thought was kind of the point in a capitalist society. (I suppose there was no point in making the black bread that you could get by standing in line at one end of Red Square any better than the bread for the line on the opposite side.) Is it worth getting the details?
Well, so far it is a duh - I think there might be something more compelling in the second half, but I am reading slowly because I literally cannot read it for more than 15 minutes without becoming quite uncomfortable.
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