10/20/2003

On my other blog I’ve recently written about the brewing litigation over Fresh Del Monte’s mythical “Gold” pineapple. To those who missed it, the Del Monte Gold is supposed to be the very epitome of all pineappleness; extra sweet, extra gold, and extra expensive. All these attributes have made its genetic makeup a closely guarded and extremely valuable secret for the fruit giant, but now it seems that other companies are very close to replication. In any case, I’m not interested in the legal aspects just now- nope, I’m more interested in how it tastes. Is it worth $5-6 to buy in the store, or millions to litigate?

So I picked one up in the local Star market, for a relatively svelte $4.99. Its colour is striking, as promised by Del Monte. It’s not yellow, like most pineapples, or that yellowish green you see so often, but a deep almost burnished gold, with slivers of green nestled in between neat diamonds of proud metallic. The aroma is almost as surprising. Even in the cold supermarket, stacked among great mounds of antiseptic “fruit”, the pile of Golds gave off a terrific penetrating tang. As I took it home, stuffed unceremoniously among my other shopping in my well worn book bag, I really was looking forward to indulging.

I have to say that I was somewhat disappointed, if predictably so. I can’t say it didn’t taste good. It was the best pineapple I’ve had in a long time. But the impression I got, and perhaps this was because of its long trip to my pathetic little supermarket here in Cambridge, is that the Del Monte Gold is essentially an urban Scot’s impression of what a good pineapple might taste like. It didn’t have any of the subtlety I assume a good pineapple has- just an overpowering impression of dense sugar. Note that I don’t mind sugar. In fact, I’ve got an appalling sweet tooth, along with a fat tooth, starch tooth, and anything else you can think of. But this was almost like eating a fat cylindrical sugar cane. I also thought, though I could be wrong, that the pineapple’s texture suffered just a little bit from whatever mutation caused its colour, aroma, and sweetness.

But, one has to admire Del Monte for getting such an apparently consistently sweet pineapple from wherever it was farmed to the east coast. The Gold is certainly an improvement over what we usually have. Is it the spiny messiah of the pineapple world? No. But is it worth a gigantic law suit with huge attorneys fees? The bottom line and the Wall Street journal say yes. I, and the Waddling Kitchen in its corporate persona, will be looking forward to its competitors.

No comments: